Installation of a playground pop up in the Nike shop of La Défense. Due to the installation of mirrors, the consumer can reproduce the image of the compaign when he scores. He can then download this photo on his phone by using a QR code.

The aim is to get the target audience to re-evaluate the performance credentials of the Air Jordan XXXIV through experiencing the product.

We created multiple trial experiences that enabled consumers to authenticate the performance features of the product.