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Jordan launching AJ XXXIV in Berlin


Installation of an engage area in the Nike store of Berlin. The aim is to get the target audience to re-evaluate the performance credentials of the Air Jordan XXXIV through experiencing the product. We created multiple trial experiences that enabled consumers to authenticate the performance features of the product.
My role :

Content Creation
Retail Design
Experiential




       



Project made at the agency : HarrimanSteel


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