1. Experience Design
2. Strategy
3. Content Creation
2. Strategy
3. Content Creation
PARIS
NIKE Store
La Défense
NIKE Store
La Défense
Jordan launching AJ XXXIV
Installation of a playground pop-up in the Nike store at La Défense. Thanks to the installation of mirrors, consumers can recreate the campaign image when they score. They can then download the photo to their phone using a QR code.
The aim is to encourage the target audience to re-evaluate the performance credentials of the Air Jordan XXXIV by experiencing the product firsthand.
We created multiple trial experiences that allowed consumers to validate and truly feel the performance features of the product.
To watch the video click HERE.
Installation of a playground pop-up in the Nike store at La Défense. Thanks to the installation of mirrors, consumers can recreate the campaign image when they score. They can then download the photo to their phone using a QR code.
The aim is to encourage the target audience to re-evaluate the performance credentials of the Air Jordan XXXIV by experiencing the product firsthand.
We created multiple trial experiences that allowed consumers to validate and truly feel the performance features of the product.
To watch the video click HERE.
