1. Activation
2. Furniture Design
2. Furniture Design
PARIS
Champs-Élysées
Champs-Élysées
Mind Oasis
The Rituals Mind Oasis on the Champs-Élysées is conceived as an urban sanctuary where immersive technology and serene design invite visitors to pause, breathe, and reconnect with themselves. Within this calm, sensorial environment, guests experience guided relaxation through sound, light, scent, and touch. I contributed to the project by designing the furniture elements, shaping spaces that balance comfort, elegance, and functionality to support Rituals’ holistic approach to well-being.
The Rituals Mind Oasis on the Champs-Élysées is conceived as an urban sanctuary where immersive technology and serene design invite visitors to pause, breathe, and reconnect with themselves. Within this calm, sensorial environment, guests experience guided relaxation through sound, light, scent, and touch. I contributed to the project by designing the furniture elements, shaping spaces that balance comfort, elegance, and functionality to support Rituals’ holistic approach to well-being.
1. Experience Design
2. Strategy
3. Content Creation
2. Strategy
3. Content Creation
PARIS
NIKE Store
La Défense
NIKE Store
La Défense
Jordan launching AJ XXXIV
Installation of a playground pop-up in the Nike store at La Défense. Thanks to the installation of mirrors, consumers can recreate the campaign image when they score. They can then download the photo to their phone using a QR code.
The aim is to encourage the target audience to re-evaluate the performance credentials of the Air Jordan XXXIV by experiencing the product firsthand.
We created multiple trial experiences that allowed consumers to validate and truly feel the performance features of the product.
To watch the video click HERE.
Installation of a playground pop-up in the Nike store at La Défense. Thanks to the installation of mirrors, consumers can recreate the campaign image when they score. They can then download the photo to their phone using a QR code.
The aim is to encourage the target audience to re-evaluate the performance credentials of the Air Jordan XXXIV by experiencing the product firsthand.
We created multiple trial experiences that allowed consumers to validate and truly feel the performance features of the product.
To watch the video click HERE.
1. Experience Design
2. Strategy
3. Brand Design
2. Strategy
3. Brand Design
PARIS
Champion Corner
Citadium Store
Champion Corner
Citadium Store
Champion Corner
This corner takes cues from the street workout culture, channeling the spirit of Champion the challenger’s uniform.
A central metal framework structures the space, incorporating a pull-up bar, a punching bag, and Champion-branded pads, turning the retail setting into a true training zone.
Additional display fixtures and storage elements complete the layout, combining efficiency, practicality, and an urban edge.
A raw, utilitarian environment where retail and performance intersect.
This corner takes cues from the street workout culture, channeling the spirit of Champion the challenger’s uniform.
A central metal framework structures the space, incorporating a pull-up bar, a punching bag, and Champion-branded pads, turning the retail setting into a true training zone.
Additional display fixtures and storage elements complete the layout, combining efficiency, practicality, and an urban edge.
A raw, utilitarian environment where retail and performance intersect.
1. Furniture Design
2. Pop-ups Design
3. Activation Design
4. Display Design
5. Concept
6. Strategy
7. Materials development
2. Pop-ups Design
3. Activation Design
4. Display Design
5. Concept
6. Strategy
7. Materials development
EMEA/APAC
1100+ stores location
1100+ stores location
Rituals Furnitures
Design of 80% of the furniture, displays and pop-up concept used in Rituals store across EMEA and Asia-Pacific, ensuring full alignment with the Rituals brand DNA while adapting to local cultural contexts. Responsible for sourcing sustainable materials and developing modular or long-lasting furniture solutions designed to remain in stores for at least five years as part of an ecological approach.
Design of 80% of the furniture, displays and pop-up concept used in Rituals store across EMEA and Asia-Pacific, ensuring full alignment with the Rituals brand DNA while adapting to local cultural contexts. Responsible for sourcing sustainable materials and developing modular or long-lasting furniture solutions designed to remain in stores for at least five years as part of an ecological approach.
1. Experience Design
2. Furniture Design
3. Technical Design
2. Furniture Design
3. Technical Design
GERMANY
Intersport Mannheim
Intersport Mannheim
Nike Tech Pack
Design of the Nike Tech Pack in-store activation at Intersport Mannheim, Germany, including retail furniture and display concepts. Responsibilities covered creative design development, material selection, technical drawings, production coordination, and implementation follow-up to ensure a premium brand experience.
Design of the Nike Tech Pack in-store activation at Intersport Mannheim, Germany, including retail furniture and display concepts. Responsibilities covered creative design development, material selection, technical drawings, production coordination, and implementation follow-up to ensure a premium brand experience.
